The good ol' media

The clarity of oneness and the transparent reporting by journalists were hardly meddled by any editor until and unless some fiery deadline was on bait. Radio was the uniquest way of expression and newspapers, the solemnest. But today, with emerging mass media of various kind and size, it can be safely said that journalists are in a dire twist of choice. They are presented with a hoi polloi so variant in nature and so depicted in their perspective, that it hardly makes any sense to demarcate their trust.

The journalists are having a hard time. They are already enveloped with heavy duty job and now they are having a heavy mass on the tip list. Entertaining a diverse group of people could get challenging. One of the toughest jobs, after fishing, must be journalism. The most inadvertent changer of views and implementers of new ideas on print don't get it that easy as it seems with the crisp presentation of news in studio or on field. They are embedded in wars; freelancers don't even get that luxury, so to say. Yet with the change in trend and demassified crowd on run, these poor cluster of reporters are made to hold marbles far exceeding their palm.

The standard of media is very subjective and even objective, in case of repressive governments, such as China and Pakistan. The media have always showed inextricable loyalty towards exposing the malignant power on chair. They could be termed disloyal or even quislings! But their purpose of unifying en masse onto similar ground is astonishing and noteworthy. In United States, the scenario is a bit too complicated. Here the mass media is ruled by a consortium of less than half a dozen of big media houses. These houses have made sure that their unanimous money churning roll-outs of news stay uninterrupted, as seen in recent Afghanistan and Iraq war fiascos. European mass media seems to bask in the same groove as it had shown in the 60s and continued on. It provokes intellectual bias and do so without clashing out with its consumers, but reviling was hardly encouraged in this paradigm of free society. Now, where does India sub-continental media stand in these criteria. Moreover, where does India stand here, duly because of its enormous influence over the place?

The answer could be both the way of reasoning. The common populace is tired of the old clichés prevalent in print and screen. The new generation wants something refreshing and spookier than prescribed. Taking into account the fact that India is the world's youngest nation, with 54% of its population lying in the age bracket of 15 to 25, which means in 15 years time period, all the grooming of the current generation will fruition into actual utopia of change. The media is juxtaposed between finding a mere balance between this quickly receding gap in thoughts and actions. A look at Indian news channel in regional language, save DD, all others are mere display of tiring effort at keeping the TRPs on trail of competition. It is pathetic and embarrassing to witness such degradation of an effective platform.

This is the problem. What about the solution. The answer lies in the demographics and the distribution of population across the nation. The city lurkers are critical and have opinion on every issue around whereas the rural scouts don't show such spontaneity and are limited in their horizon of sagacity. It doesn't imply to say that the urbaners are high handed in the design of mass media output. It simply cites the involvement in the architectural by product of media. The rural world lacks in participation what urban world lacks in unanimity. This colliding factor isn't helping the media cause in the bigger picture. The news prints are faring better in this case. All the newspaper, almost everyone, has this obligation to reporting as per se, the scenario. A single paper charges in minute scale and dwarfs in comparison to the www score of pay per view format.

Education too must be a culprit here, not mentioning the reason behind its uninformed distribution but the lore tale myopic view that is rampant in most Indian people and are anarchical subjugation of facts on hand, and jumping upon the wagon of explicit entertainment. Media can't grow well when its provider is not meted with a constructive remedy. Besides, polarization is good provided the polarized concept is free of prejudice and bias. Now, how to bring the new tech world to a point when such bias is eliminated free hand wombs the true solution. Indian mass media along with its postal caliber was always well rated in global rank, but in recent time, due to cable TV invasion of private space of common people, the weights are against holding a dumbed down show of happenings with good and loyal returns. The fourth estate is greeting its knights with daily loop of curious task which demands singularity in thoughts, print and view.