In the world of copywriting, you try to (you should if you aren't already) write something different. It doesn't have to be new. Different is more than enough. Which could be why you dig deeper into the consciousness of acceptance. Besides, you don't write for yourself. You do so for people you will never get to meet. Keeping that in mind, you are expected to "dumb it down" because your copy often comes out as too smart. People like smart but not always. Apparently. What this line of thinking does is it inadvertently encourages the gust of mediocrity. A standard standard of acceptance with little to no room for experiments. Acknowledging dumbness is one thing but catering to it repeatedly, quite another. Many a times, this approach leads to creating a world where we end up asking ourselves how the fuck did Trump become the most powerful man on the planet.