Thursday, July 21, 2016

Keeping up with Kim

The greatest trick the devil ever pulled was convincing us that Kim Kardashian isn’t a businesswoman. For some reason, the camera tends to focus on her welcome cleavage and ample derriere but never on her acumen. And the media loves to remind us of that "leaked" sex tape as if we'll ever forget her fake orgasms in it. Her sharp decisions and million dollar business deals don't garner much attention for a good reason: she doesn't want us to. Those kind of stuff take place behind the scenes where she's working hard, putting together pieces for the future, making creative plans to expand her empire and charting out her career like a woman determined enough to rule the world. And going by her ever-increasing influence, she aims to do much more than just break the silly Internet. A decade ago, she was famous for.. err.. being famous. Today, she is a millionaire and one of the steadiest forces in celeb marketing not just in the US but across the globe. She holds up a bottle of a random perfume brand and her fans clear out the store shelves within days. Her myth of approachability, be it through Twitter or Snapchat or Instagram, while maintaining healthy distance from the crowd is a symptom of genius. It won't be long before revered schools like HBS and LBS would be teaching courses—if they aren't already—on how Kim extended the learning curves of economics while keeping us distracted with hers. 

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