You create something. It could be anything from a poem to a video to a recipe to a tweet and you release it online, hoping strangers will appreciate your work. In all probability, it's an innocent expectation. You put in time and effort to do something and you hope to get some feedback, if not validation, for the same. Not too much to ask for. However, here's the catch when it comes to the Internet. The content doesn't matter as much as the manner in which the content is sailed (not shipped, mind you, because that'd be too corporate-ish). A lot of elements go into play, mostly technical and data driven, and they decide the reach of your work. Algorithms, not emotions, have an upper hand. Which makes sense when you think analogically certain patterns on social media. For instance, on Twitter, if a tweet crossed 100 RTs, it's a big deal whereas on Facebook, stolen tweets passed off as personal property make lacs in likes. What does this tell you? One, plagiarism prospers when your audience is idiotic enough to not care about authenticity. But that's beside the point of this blog post. Let's not get into morals. What is more essential is to understand that there is ALWAYS an audience for ANY given content. The fight is to find a channel and reach them and on time.