Thursday, September 11, 2014

Fading away closely

I've been saying for the past two years (like an unqualified soothsayer) that print journalism is going to die in five years. As of today, i'm either stuck in a time warp or things are indeed moving slowly. Overall, readership has gone down steadily across the board. Not a single daily can claim that it's doing phenomenally well. Every player is more or less struggling in the market. Which might give us a peek into the forces behind falling journalistic standards. The only sliver of monetary hope comes from the corporate end who constantly pump in money for exposure, which ultimately translates into revenue for the concerned publication. On the other end of the spectrum, aam janta is spoilt for choice. Add to it the rising shadow of technology. Why would one spare change for buying a newspaper when they can easily get the same on their phone? However people conveniently forget that they might be paying more in internet charges to avail such finger-ticking services. Just imagine the bandwidth a person would be spending if he were to go through all the articles published in any given newspaper. Now, you might ask why would anyone do that? Why would you want to go through ALL the articles? Exactly. That's also one of the many excuses that's proving my prophecy wrong and keeping the print journalism from dying—for the time being.

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